Wholesale scented soy candles & reed diffusers for your shop

Wholesale candles & diffusers, hand-poured in the UK

If you’re looking for wholesale candles and reed diffusers for your shop, we’ve got you. Russell + White is a husband-and-wife studio in the Malvern Hills, hand-pouring scented soy candles and reed diffusers inspired by real travel destinations.

Our products are designed for independents who care about quality and story – with low minimums, refillable jars and consistent RRPs that support healthy wholesale pricing.

Why retailers choose our wholesale candles & diffusers

  • Travel-inspired story

    Every scent is tied to a real destination (Kyoto, Santorini, Luxor and more) – easy to merchandise and talk about.

  • Natural ingredients

    100% soy wax candles, premium fragrance oils, cotton/linen wicks.

  • Refillable system

    Wholesale candles that can be refilled with our candle refills – great for sustainable-minded customers.

  • Matching reed diffusers

    Offer wholesale reed diffusers to match your best-selling candles.

  • Hand-poured in the UK

    Small-batch production from our Malvern studio.

Wholesale reed diffusers

Our wholesale reed diffusers are a low-maintenance way for your customers to scent their homes. Each 100 ml diffuser is hand-poured in the UK, lasts around 2–3 months, and is available in the same destination-inspired fragrances as our candles.